Focus Groups

Identify Juror Reactions in Real-Time

Jurors base their decisions on a variety of factors. Preconceived notions, perceptions, attitudes and experiences all play a role in a juror's decision throughout the course of a trial.

It is helpful for litigators to discover any key juror biases that may be detrimental to a case. Detecting biases can help litigators assess and refine case themes and strategies, and lead to a win in trial.

Kroll Ontrack and TrialGraphix facilitate valuable focus groups to help identify the processes by which jurors make decisions. By analyzing juror feedback, focus groups help identify key issues and themes, provide valuable insight into the arguments that will drive jurors' decisions, and advise you on the best way to communicate the information.

The trained consultants at Kroll Ontrack and TrialGraphix monitor juror reactions with real-time technology throughout the proceeding. Jurors are observed continually for reactions to case themes and strategies on a moment-to-moment basis. We also provide a final focus group report, complete with data analysis, for your review.

Our skilled jury consultants have facilitated thousands of focus groups, so you can be confident in their ability to manage yours. Trust Kroll Ontrack and TrialGraphix to identify important case issues and themes, as well as provide insightful feedback on juror decisions and behavior.