Tuesday, June 1, 1999

Lost data? Pull over and ask for directions

A survey of more than 1,200 small office, home office (SOHO) computer users by ONTRACK Data International, Inc. (NASDAQ: ONDI) revealed differing opinions between men and women on issues of computer data value and methods for recovery.

The survey, conducted by ONTRACK in conjunction with small business consulting firm Working Solo®, Inc., unveiled significant differences in the type of data men and women value. Men placed more value on customer and client files, while women regarded image and artwork files as most valuable, estimating the total value of their data files to be more than $2,000.

In recognition of the age-old gender stereotype, “men never ask for directions,” the survey found notable differences in the way men and women handle data loss. More than 53 percent of men admitted that they would not ask for assistance with recovering lost data but would attempt to first fix the problem themselves. Less than 14 percent of men would turn to an outside

consultant or retailer for help. On the contrary, only 29 percent of women attempt to fix the problem themselves and 26 percent said they would contact an outside source.

At the same time, results revealed differences in back-up frequency. On average, only 17 percent of men back up their data at least once a day, while less than 25 percent back up once a week. Women were slightly less consistent with their frequency of data back-up. Only 11 percent back up their data once a day, while 22 percent back up their data once a week. While more than 65 percent of total respondents valued their data files to be worth more than $1,000, less than 40 percent back up their data at least once a week.

Overall, men and women placed the amount of recoverable data as the most important factor in determining an outside data recovery service, followed by cost and quickness of data recovery. In addition, more than 42 percent of total respondents would prefer to receive directions over the phone for data retrieval, while 34 percent would prefer data recovery by modem.

“The number of SOHO users is continuously expanding and their livelihood is dependent on computer files and the security of their data,” said ONTRACK president, Lee Lewis. “ONTRACK recognizes this need and specializes in offering a wide variety of data recovery options for the entire spectrum of computer users.”

The ONTRACK full line of data recovery solutions includes Tiramisu™ “Do-It-Yourself” Data Recovery Software, which can be downloaded from the Internet, Remote Data Recovery™ service via a modem, in-lab data recovery and on-site recovery. The Tiramisu software and Remote Data Recovery service provide a same-day solution for desktops, laptops and servers.

ONTRACK, the world leader in data recovery, specializes in services and software that help computer users access and recover their valuable data. Using hundreds of proprietary

tools and techniques, ONTRACK is able to recover lost or corrupted data from all operating systems and types of storage devices. ONTRACK can be reached through its World Wide Web

site at http://www.ONTRACK.com or by calling 1-800-872-2599 (612-937-5161). In addition to its Minneapolis headquarters, ONTRACK operates data recovery centers in Los Angeles, Washington D.C., New York, Tokyo, London, Paris and Stuttgart.