Ontrack re-names e-discovery practice “DataTrail™”
New brand reflects company's commitment to serving the legal community and the growing use of electronic evidence in the legal system
MINNEAPOLIS, May 14, 2001 — ONTRACK Data International, Inc. (NASDAQ: ONDI), today announced that the company has established a new brand for it's Electronic Information Management (EIM) software and services. The company's electronic discovery solutions will carry the DataTrailÔ brand, which describes the nature of legal discovery as electronic documents become critical to the legal community.
"We felt it was important to have a name that reflected our business and the growing trend we see in electronic discovery today," said Jennifer Zeller, director of DataTrail, Ontrack. "With 93% of all corporate communication currently being created electronically, the courts are recognizing the importance of bringing electronic information into the discovery process. If lawyers are only looking at the paper trail, and aren't looking at the electronic information – the data trail - it would be like looking at only three out of ten file drawers of information prior to going to court."
"As the leaders in electronic discovery, we felt it was important to have a name that reflected the extensive services that we provide to our clients," Zeller continued. "Ontrack DataTrail does that."
Ontrack's DataTrail business increased to $2.6 million during the first quarter of this year, showing almost 150 percent growth over the comparable quarter of 2000.
About Ontrack DataTrail
Ontrack DataTrail provides electronic discovery services that help companies, law firms and federal agencies quickly and cost-effectively recover electronic information, such as user files, email and databases, for use in legal matters. Additional offerings include data collection, computer forensics and password/encryption de-coding.
Ontrack, a leading provider of data availability software and service solutions, helps customers protect, manage, recover and discover their valuable data. Using its hundreds of proprietary tools and techniques, Ontrack is able to recover lost or corrupted data from virtually all operating systems and types of storage devices through its do-it-yourself, remote and in-lab capabilities. Ontrack also offers award-winning PC utility software programs and services to help prevent critical data loss through a broad line of problem-solving, file-management and productivity utilities. Ontrack can be reached through its World Wide Web site at http://www.ontrack.com or by calling 800-872-2599 (612-937-5161). In addition to its Minneapolis headquarters, Ontrack operates other locations in Los Angeles, Boulder, Colo., Washington D.C., New York, London, Paris and Stuttgart. Ontrack also makes its data recovery services available in Tokyo through its strategic alliance with Y-E Data, a company with over 25 years of experience in storage devices.